In 2006, he appeared as a 3.75-inch Stormtrooper for Hasbro’s Saga Collection toy line. The action figure isn’t the first time the 77-year-old Lucas has been immortalized in Star Wars merch. Star Wars The Black Series George Lucas (in Stormtrooper Disguise) 6-Inch Action Figure The creator of Star Wars Fans and collectors can bring this premium. The studio reportedly made back its investment within six years.
In 2012, Lucas sold the merchandising rights - along with the rest of Star Wars - to Disney for $4 billion.
The writer-director would only give Fox the distribution rights to his eagerly awaited sequel in exchange for the franchise’s merchandising rights, and the company agreed. Lucas famously won the rights to Star Wars merchandising - including its toys - when negotiating his deal for 1980’s The Empire Strikes Back. This figure is just one of the many ways we can honor his legacy for years to come, and we hope fans cherish it as much as we did.” “When the opportunity came to design the George Lucas figure, we were especially excited for this project. “As a lifelong Star Wars fan, I have both the honor and privilege to bring characters from the franchise to life in product form every single day,” said Vickie Stratford, senior director of product design at Hasbro. George Lucas in Stormtrooper Disguise Star Wars The Black Series 5,808 views 265 Dislike Share Luminous Matrix 3.07K subscribers I was super excited when Hasbro announced that they. The 2022 release is timed to celebrate the 50th anniversary of Lucas’ production company, Lucasfilm.
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